Who is Diamond Platnumz? Flash Uganda Media looks at his biography, early life, education, family, wife, relationship with Zari Hassan, Hamisa Mobeto, Tanasha Donna, Cassi Scheppel, the rise of “Diamond Platnumz”, net worth and Achievements of the CEO of WCB Wasafi Record Label.
Diamond Platnumz, the Rolls Royce from Africa is a Tanzanian multi-talented artist. He is the most popular artist in East and Central Africa.
Diamond is an accomplished actor, singer, songwriter and dancer. In addition to his achievements, Diamond is also a successful businessman.
He is the founder and CEO of WCB Wasafi Record Label, Wasafi TV, Wasafi FM and Zoom Extra.
The birth of “Diamond Platnumz”
Diamond Platnumz birthname is Nasibu Abdul Juma, he was born on October 2, 1989, in Tandale Dar es Salaam, Tanzania. Diamond’s parents are Sanura Kasumu and Abdul Juma.
Sadly Sanura and Abdul’s marriage did not last long Diamond is the only child of the couple. His mother Sanura raised Diamond as a single parent.
Though supportive of his interest in music, Sanura advised Diamond to complete his education first. Taking the counsel of his mother, he continued to attend secondary school education. He was able to finish and graduate in 2006.
In November 2014 he was awarded by the University of Dar es Salaam an honorary degree. It was to honour his contributions in promoting and exporting the art and culture of Tanzania.
His true father is coated in controversy. His biological father was initially believed to be Abdul Juma, whose family name he carries.
Later it was revealed by Sanura herself that Diamond Platnumz’s biological father is not Abdul but Salum Iddi Nyange. Nyange is the father of Diamond’s manager Ricardo. This situation makes them stepbrothers.
The rise of “Diamond Platnumz”
After finishing schooling with the help of his mother Diamond started to produce his music in 2007.
Like normal ventures, the initially released song did not do well. But instead of discouraging Diamond took it as a challenge to do better.
While developing himself he took menial jobs to earn cash. His hard work was rewarded in 2009 when he got into the Tanzanian music industry.
His Albums
From that time on he has released several albums namely:
Kamwambie (2010): The first album, featuring 12 songs where 7 collaborated with different artists.
- Kamwambie
- Mbagala
- Binadam
- Wakunesanesa
- Si Uko Tayari
- Nitarejea (feat. Hawa)
- Jisachi (feat. Ngwair and Geez Mabovu)
- Toka Mwanzo (feat Fatma and Rj the Dj)
- I Hate You (feat. Hemedy PhD)
- Nakaupa Moyo Wangu (feat. Mr. Blue)
- Nalia Na Mengi (feat. Mr. Blue)
- Wivuwivu (feat. Rj the Dj)
Lala Salama (2012): The second album which contains 10 songs
- Lala Salama
- Gongo La Mboto (feat. Mrisho Mpoto)
- Moyo Wangu
- Kizaizi
- Chanda Chema
- Nimpende Nani
- Natamani
- Najua
- Mawazo
- Kwanini
A Boy From Tandale (2018): The third album is a collection of 18 songs.
- Baikoko
- Kosa Langu
- Nikuone
- Baila
- Sijaona
- Eneka
- Hallelujah (feat. Morgan Heritage)
- Waka (feat. Rick Ross)
- Pamela (feat. Young Killer)
- Iyena (feat. Rayvanny)
- African Beauty (feat. Omarion)
- Fire (feat. Tiwa Savage)
- Marry You (feat. Ne-Yo)
- Nana (feat. Flavour)
- Kidogo (feat. P-Square)
- Amanda (feat. Jah Prayxzah)
- Far Away (feat. Vanessa Mdee)
- Number One (feat. Davido)
Diamond Platnumz also released a lot of other songs such as:
- Kanyaga (Jun 2018)
- Inama (feat. Fally Luppa, May 2019)
- The One ( Apr. 2019)
- Baba Lao (Nov. 2019)
- Sound (feat Teni, Nov. 2019)
- Jeje (Feb.2020)
- Gere (feat. Tanasha Donna, Feb 2020 )
- Onegeza (Sept. 2020)
- Haunisumbui (Oct 2020)
- Waah (feat Koffi Olomide, Nov. 2020)
Starting 2017-2020 he was also featured in songs by other artists from different countries list consists of:
- Love you Die (Artist: Patoranking, Sept. 2017)
- Yope (Artist: Innoss’B, Sept. 2019)
- Moto (Artist: Wawa Salegy, Jun. 2019)
- Penzi (Artist: Ya Levis, Jun. 2019)
- Wasted Energy (Artist: Alicia Keys, Sept. 2020)
“Diamond Platnumz” builds WCB Wasafi
The song Number One collaborated with Nigerian singer Davido was an expensive venture. According to Diamond, it cost 20x the usual KSh 300,000/= ($54000) he budgets for projects.
He had to take loans from numerous Tanzanian banks. But all the investment was not for nought since the song was successful.
It paved way for him to new opportunities that in return was his capital to start his label WCB (Wasafi Classic Baby).
The label WCB Wasafi focuses on the genre of R&B, Bongo Flava and Hip-hop. The artist signed under this company garnered success in Africa.
The roster of the artist includes Harmonize, Rayvanny, Queen Darleen, Lava Lava, Mbosso and Zuchu.
Diamond Platnumz Achievements
Diamond Platnumz is a multi-awarded artist. He has received 28 nominations and won 22 from different award-giving bodies.
The list of his received awards are as follows:
WatsUp TV won:
- Kidogo (2016) African Video of the year, Best African Combo Video, Best African Male video
Channel O Music Video Awards won:
- Number One (2014) Most Gifted Newcomer, Most Gifted East, Most Gifted Afro Pop
HiPipo Music Awards won
- Number One (2015) and Nana (2016): East Africa Superhit
- Nana (2016), Salome (2017) Eneka (2018) East Africa Best Video
- Marry You (2018) Africa Song of the Year
- Diamond Platnumz (2017) Quinquennial Africa Music Vanguard Award
Top Ten Tube Music Awards won :
- Diamond Platnumz (2014) Best Artist East Africa
The Future Africa Awards won:
- Himself (2014) Prize in Entertainment
- Diamond (2012) Best Male Artist Tanzania
MTV Europe Music Awards won:
- Himself (2015) Best African Act, Worldwide Act (Africa/India)
- Diamond (2015) Best Live Act
African Muzik Magazine Awards won:
- Himself (2014) Best Male Artist East Africa
- Himself (2015) Best Male Artist East Africa, Artist of the Year
- Nana (2015) Best Male Artist East Africa, Video of the Year
- Alive with Bracket (2015) AFRIMAMA Best Inspirational Song
- Himself (2020) Best Male Artist East Africa
Tanzania Music Awards won:
- Diamond (2010) Best Upcoming Artist
- Kamwambie (2010) Best Song, Best R&B Song
- Diamond (2012) Best Male Artist, Best Song Writer
- Moyo Wangu (2012) Best Music Video
- Diamond (2013) Best Male Artist, Best Male Singer
- Diamond (2014) Best Male Artist, Best Male Singer, Best Male Entertainer of the Year
- Muziki Gani (Artist: Wamitego, 2014) Best Collaboration Song
- Number One (2014) Best Afro Pop Song, Best Music Video, Song of the year
- Mdogo Mdogo (2015): Video of the year
- Nitampata Wapi (2015): Best Zouk Rhumba Song
People’s Choice Awards won:
- My Number One (2014) Favourite Male Video
AFRIMA won:
- Himself (2019) Best Live Act
Diamond Platnumz also has a strong Social Media following as of the date his numbers are:
- YouTube Subscribers: 5.37M with a total combined video view of 1.45B (904M for only music videos) and is the only African Artist as of the date that achieved this number.
- Instagram with 12.7M followers his account features film production, WASAFI FM, WASAFI TV, Album and other business ventures.
- Twitter with a following of 1M he proudly declares himself the Rolls Royce Musician from Africa.
- Facebook with 6.5M followers this account is very active in promoting WCB music.
All his achievements, social media presence and businesses have placed him high on the social status ladder. Diamond Platnumz is estimated to have a net worth of approximately $6~ $7 Million.
In 2020, CNN, a multinational news-based pay television channel, listed Diamond among the 10 biggest music stars in Africa and ranked Diamond number one in East Africa.
His Personal Life
The longest relationship Diamond ever had was with Zari Hassan. Their romance had a span of 4 years. Zari, his former partner is a Ugandan businesswoman who has two children with the ”Number one hitmaker”.
They met at Zari’s organized party where she invited him personally via a DM. The two met again in a flight and exchanged numbers.
Lights just sparked and the two started dating after a couple of weeks and could not stop communicating with each other via call. Zari admits the chemistry was awesome.
However, their romance turned sour when Diamond was caught cheating with Hamisa Mobeto.
The relationship with Tanzanian model Hamisa Mobeto brought him a third child. The two met on the filming site of Salome.
However, things did not go well for the two. After a court battle for child support, their relationship was never salvaged. Diamond tried his luck again with love in 2019. This time with Tanasha Donna whom he collaborated with the song “Gere”.
They had a son however due to hectic schedules the two separated. They maintain a good rapport as Tanasha would take her son to see Diamond.
They even have no issues performing together on stage.
Diamond is currently linked to Cassi Scheppel a woman of Turkish roots. Sources say as of June 2021 the two had been dating for six months.
This same year he was also rumoured to be seeing Andrea Abrahams a South African model. The gossip spread due to an Insta-Live conducted by Diamond which featured Andrea.
On record, Diamond Platnumz has four children: Latifah and Prince Nillan from Zari Hassan, Dylan from Hamisa and Naseeb from Tanasha.
However, in a Wasafi FM interview, he stated that he could have six children in total. One is believed to be in Dar es Salaam and was already visited by his mother.
Sanura upon seeing the child who is a girl stated that the child is his daughter. The mother of the child decided to hide the kid from him.
As for the second child, he also believes it is another daughter. However, since the mother of the second child is in a serious relationship. He would rather not bother them.
As of date, Diamond still has a sour relationship with his father Abdul Juma. This bitterness is from the fact that the man left him and his mother when Diamond was very young.
Fame and fortune is something Diamond Plantnumz has earned for himself despite all his hardships. He has received love and support from the people around him especially fans.
At Flash Uganda Media, we all wish him the best in his future feats as he continues to make good music and promote Tanzanian culture to the world.
