According to statements dated 2nd August 2021, the Police condemned the use of its image as content in the ‘Mukama Nayamba’ commercial ads.
In a statement dated 2nd August 2021, the Police has issued a strong warning condemning the use of its image as content in the ‘Mukama Nayamba’ commercial adverts.
According to Fred Enanga the police spokesperson, they have been called to action following evidence that transpired in the Mukama Nayamba drink that runs daily on digital platforms.
In the advert, the police patrol team is seen mobilising its crew members to rush to arrest an alleged thief who had grabbed a box of energy drinks from an individual.
“The police leadership has come out to strongly condemn the use of its image as content in a controversial Commercial Advert of an energy drink popularly known as Mukama Nayamba.”
”The advert deceptively suggests that our emergence team of the “999” Patrol Pick-Up and its crew actively responded to an incident where a pack of “Mukama Nayamba” energy drink was grabbed by an alleged thief, during the recording of the advert,” Enanga said.
He noted that despite all the excitement the advert brings, it is one that is very controversial and disrespectful in the manner in which it portrays the policemen.
Enanga explains that the appearance of officers in uniforms and the use of police logistics for work outside police duty is strictly prohibited without the express permission of the IGP Ochola.
“We therefore, find the advert controversial on grounds that these officers for their selfish gains appeared for a commercial advertisement without such approval and are a subject of investigation by the Professional Standards Unit,” he explained.
In addition, he added that the advert deceptively suggests that the police leadership endorsed the product of “Mukama Nayamba” and further supports the campaign to market, sell and drink the product.
As a way forward, he has urged all digital Platforms to make a revision or pull down the entire advert and halt any further intent to air it with immediate effect or face the law.
“This false impression created by the advert is defamatory since it is not representative of the police institution. As a result, we demand that the commercial firm, pulls out the police content or the entire advert, and halts any further displays on TV and Radios,” Enanga added.
“Failure to do so will call for sanctions in the civil court of law. The Directorate Legal and Human Rights Services has also petitioned the Uganda Communications Commission on the unauthorized usage of our image and content in the Commercial Adverts.”