Uganda Breweries Limited (UBL) has launched Rockshore Tropical, the country’s first-ever flavoured beer. The lager is infused with natural tropical fruit flavours like pineapple and passion fruit, offering beer lovers a refreshing and unique taste experience.
Breaking the Rules with Rockshore Tropical
Rockshore Tropical is an original twist on the classic lager. It is designed for those who live life on their own terms, free in spirit but refined in taste. The product was unveiled under UBL’s Innovations arm, which has previously introduced successful products like Uganda Waragi Pineapple and Coconut, Baileys Delight, Gordon’s Pink, and Tusker Cider.
Angella Mpayenda, UBL’s Innovations Project Manager, expressed her excitement about the launch, stating that “Rockshore is our latest response to these changes in consumers’ tastes and preferences, and we are proud to once again shock the market with yet another quality product offering.”
Digital-led Campaign for the Launch
The launch of Rockshore Tropical was accompanied by a digital-led campaign, which saw media personality and social media influencer Lynda Ddane stage the hacking of her Instagram account. This move triggered a flurry of online conversations about who could have “Rocked” her life.
Emmy Hashakimana, UBL’s Marketing and Innovations Director, said that the company’s edge lies in leveraging the power of innovation to consistently push the boundaries of what is considered ordinary. He added that “our consumers are on a continuous journey to discover more unique and diverse taste experiences, and Rockshore is our response to this craving for the extraordinary.”
Tropical Flavours for a Unique Beer Experience
Rockshore Tropical Beer is a 4.5% ABV lager made with natural flavours of vibrant pineapple and zingy passion fruit, resulting in a bright, crisp, and refreshing taste. The beer combines the taste of tropical fruits and hops, delivering a fruity beer experience that is sure to excite beer lovers.
Where to Get Rockshore Tropical
Rockshore Tropical is available at supermarkets, distributors, stockists, and different bars around the country at a recommended retail price of UGX 4,500. Consumers can also purchase the beer through e-commerce platforms like Jumia and Kikuubo Online.
In Conclusion
With Rockshore Tropical, UBL has once again demonstrated its commitment to providing consumers with unique and diverse taste experiences. The introduction of Uganda’s first flavoured beer is a significant milestone in the country’s brewing industry and a reflection of the changing tastes and preferences of beer lovers.
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