YouTube channel founder Jamal Edwards, who launched the careers of world-renowned musicians including Ed Sheeran through the channel, has died at the age of 31.
It has not been revealed what caused Edwards’ death, but the BBC reported that his passing occurred on Sunday morning, February 20, 2022.
Jamal Edwards’ online music platform SBTV offered early music videos of stars before signing deals with major labels, the UK outlet reported.
He gave a jumpstart to the careers of Jessica Ellen Cornish, professionally known as Jessie J, and British rapper Michael Ebenezer Kwadjo Omari Owuo Jr., professionally known as Stormzy and Dave.
Jamal Edwards, aged 24, was inducted into the Order of the British Empire for his contributions to music in 2014.
Edwards directed the Chelsea FC remix video of grime artist Capo Lee’s ‘Style and Swag’ in 2019. The video featured players including Callum Hudson-Odoi, Ruben Loftus Cheek, Ngolo Kante, Christian Pulisic, Tamy Abraham, and Michy Batshuayi.
Edwards launched the ‘8BARS’ app in November 2021: a groundbreaking platform that supports up-and-coming music stars.
The app received investment from British rapper Nines, as well as early Spotify investors, and also launched with an exclusive pilot partnership with SoundCloud.
As a tribute to his birth name, Edwards launched the ‘Cultivation’ house and dance music event night in 2021 under the pseudonym Jamal Artman.
A number of people have paid tribute to Jamal Edwards on Twitter, including London mayor Sadiq Khan, Chelsea FC, Adam Deacon, Big Zuu, and Denise Welch.